Back

"However, industry insiders I spoke to argued that these competitive pressures likely weren’t the main reason for Amazon to switch to Vega. What Amazon really cares about is reaching hundreds of millions of eyeballs on a wide range of inexpensive devices, and then monetizing those eyeballs with ads and services – and a custom OS built-in house may just be the best way to do that."

Yep, all about lockdowns and splat those ads in people's faces all the time. https://www.lowpass.cc/p/amazon-vega-os-fire-tv-android