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Brookstone is going out of business because : "recent technology shifts in e-commerce triggered data loss which had a severely damaging impact upon digital sales."

The shifts of technology caused them to lose their backups and this did something to their online sales?

@ratamacue this somewhat reads like: "they enforced privacy via GDPR so now we can't stalk our clients and molest them so we lost this >valueable< data"

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