I think @ollyclarkdotorg recently used the word 'cock' when describing my brother-in-law.
Growing up around Manchester, this was a very common term as a minor-ish insult but also and perhaps bizarrely it could also be used as a term of endearment (I think this is also true in the Midlands) as in
'Are you alright, cock ?'
Listen to any MES interview. He uses the word a lot delivered with his Mancunian accent.