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The idea of a $1000 Stratocaster is so outrageous to me. The fuckin' things were designed *for* mass production. Guitar people drive me crazy. No guitar company would dare take the advertising tack of saying "our guitars are all built by robots and they're cheap, amazing, and exactly the same because our manufacturing technology is the best!" -- but they should!

@laemeur

That was Seiko's strategy with mechanical watches in the late 1960s, early 1970s.

@publius And other companies as well. There was a time when marketing your efficiency, low-cost, and state-of-the-art manufacturing was seen as a good thing to do. Sadly, shareholders now know that marketing things as hand-made, boutique, etc., allows you to inflate your prices MUCH more.

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