A Structured Literature Review of the Meat Paradox

"Many people wish to avoid harming animals, yet most people also consume meat. This theoretical ‘meat paradox’ is a form of cognitive dissonance and has grave negative consequences for animal welfare and the environment."

@encelado interesting article, though I must say the "limitations" section was the most convincing to me ^^"
my personal experience make me rather skeptical that cognitive disonance would be a major player here... I suspect that habit and perceived/imagined issues with plant-based diets are the main issue (people don't know how to cook, this it takes time, does not taste good, is bad for their health...)
I expect that making plant-based recipes and meals easily available would be most effective

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