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Is it just me, or does this make you think of a big hurricane over a blue planet earth?
http://www.ucc.org/about-us_ucc-logo
#Brand #branding #logo #design #UCC #comma #UnitedChurchofChrist #Godisstillspeaking
If they wanted the "God is still speaking," comma (the slogan in use since circa 1999, from someone's saying "don't put a period where God put a comma") they could have just drawn a clean, unmistakable comma without the visual distraction.
@creativeliberationlab Actually me foray thought was that it was derived from the Chrome logo.
@creativeliberationlab Looks like a giant apostrophe to me (I realize you hashtagged comma), and there’s not enough leading in the text to the right of the symbol IMO.
As an ex-member of UCC, I felt the previous 1950s-style UCC emblem antiquated and reflected a very WASP-y theology. But the new one (2017) screams "hurricane" - an imagery now increasingly common as climate change produces more and more of those super-hurricanes.