Yup, he should have gone for Pepsi.
@fitheach again, I was about to ask 'Who the feck would give a flying fuck that Gove snorted cocaine when he was a journo 20 years ago ?'
...but the answer, as always, is the elderly, wizened, sleeping Torygraph readers (stereotypical Tory party members). They care.
It's like a Harry Enfield sketch.
"I appreciate SDF but it's a general-purpose server and the name doesn't make it obvious that it's about art." - Eugen Rochko