In virtual worlds 15 years ago, people built malls as a sign of some aspirational Americanistic form intrinsic to the capitalist environment. They couldn’t imagine another way for exchange to happen.

Now people build virtual malls as an effort at nostalgia and retro visualization, a dream mall without any exchange, the form itself an anachronism. Amazon long since digested the mall, and eviscerated the last vestiges of the organic communal.

Some horrible milestone has been passed.

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